Service · Google Ads Management

The clients you want are already searching. Be what they find.

Google Ads management for interior designers and design firms, run by the same team that handles their PR. We build campaigns for fit over volume: fewer, better inquiries from homeowners who are ready to hire, not a flood of tire-kickers.

The Proof

What focused paid search has done for our clients

Two campaigns, two very different wins: one landed a six-figure project in its first month, the other quietly built a referral engine that kept sending work for years.

$115K
Whole-home remodel won
from a single lead
$1,500
Total Google Ads spend
behind that project
7
Clients referred after one
Google-found partnership
Month 1
When the remodel
landed

These are results from individual client campaigns, not averages. Individual results vary. See all case studies.

How We Work

Three steps, no mystery

Good paid search for a design firm is not complicated. It is specific. Here is the whole method.

Step 01 Keyword analysis We start with an in-depth analysis of what homeowners in your area actually type into Google when they are ready to hire: which searches signal a real project, and which just signal browsing.
Step 02 Ads built on your position Every ad leads with your unique position, whether that is turnkey remodels, kitchens, or full-service new builds. The message does the filtering, so the wrong clients screen themselves out before they click.
Step 03 Transparent scope Capped budgets you set, clear reporting on what was spent and what it produced, and no long lock-ins. If the numbers stop making sense, you can stop.
Why Us

Niche knowledge, not a generic PPC playbook

We work exclusively with interior designers, architects, and design firms. That is the whole client list. So the targeting and messaging start from deep knowledge of how design clients actually search, what a serious remodel inquiry looks like, and which words attract the right budget.

It is the same reason our PR work lands: we already speak the language of this industry. A generalist agency learns your world on your budget. We arrive already knowing it.

  • Interior design and architecture firms only
  • Run by the team that handles our clients' PR
  • Campaigns built around fit, not click volume
  • You own the account and the data
FAQ

Google Ads, asked and answered

Do people actually hire interior designers through Google Ads?

Yes, when the campaign is built for fit rather than click volume. Our client Interiors by Studio A won a $115,000 whole-home remodel from $1,500 in ad spend, in the campaign's first month. Another client, Ashlie Adam Interiors, was found through a Google ad by a contractor who partnered with her and referred seven more clients. Results like those aren't guaranteed for anyone, but they show what this channel can do for designers.

How much should I spend on Google Ads for my interior design business?

Enough to gather real data in your market, and not a dollar more than you're comfortable testing with. The right number depends on your city, your competition, and the size of project you want to win. We scope budgets transparently before any commitment, cap them so they can't run away from you, and never require a long lock-in.

Should I run Google Ads myself or hire someone to manage it?

You can run it yourself, and some designers do, but the platform is built to spend your money quickly if you don't know its traps. Broad keywords, wrong locations, and missing conversion tracking quietly burn budgets. If your time is worth more at the drafting table than inside an ads dashboard, hiring help usually makes sense. Either way, insist on owning your own ad account.

Who actually owns the Google Ads account if I hire an agency?

With us, you do, always. The account, the campaign history, and every piece of performance data belong to you, so if we ever part ways, you keep everything. Some agencies run your ads inside their own accounts and take the data with them when you leave. Ask about this before you sign with anyone, us included.

How long before Google Ads actually start bringing in leads?

Clicks can start the day a campaign goes live, but quality leads take longer, because the campaign needs data to learn who actually converts in your market. Every market is different, so we won't promise a date. What we do commit to is transparency: you own the account and its data, so you can see exactly what's happening at every stage.

Why am I getting cheap tire-kicker leads instead of real clients?

Usually because the campaign is optimized for lead volume instead of lead fit. Chasing the cheapest cost per lead fills your inbox with people who were never going to hire a designer. We build the other way around: fit over volume, keywords and ad copy that speak to your actual client, and capped budgets so you're not paying to collect ghosts.

My agency's leads got worse and more expensive. How do I know if they're doing a bad job?

Start by looking at the account yourself. If you don't have full access to it, that's your first problem. Then ask what changed: keywords, targeting, landing pages, budget. A good agency shows you all of this without being asked. We keep scope transparent, cap budgets, and skip long lock-ins precisely so clients never feel trapped in an account they can't see.

Let's begin

Ready to meet the clients already looking?

Tell us about your firm and your market. We'll tell you honestly whether paid search makes sense for you, and what a first campaign would look like.

Book a call