Case Study · Interior Design · Google Ads

One search, one partnership, seven new clients

Ashlie Adam had a distinctive style but limited reach. We put her in front of the right people on Google, and one of them changed how new clients found her, for good.

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Ashlie shares her experience working with Design Story PR.

The Results

The right clients, finding her on purpose

Ashlie didn't need more clicks. She needed the right people. Here's what Google Ads, plus showing up higher in regular Google searches, did for Ashlie Adam Interiors.

7
New clients from a single
referral partner

New inquiries keep arriving every month, not just once in a while.

Found through Google search, not just word-of-mouth.

One client's results from running Google Ads and showing up higher in regular (unpaid) Google searches. Individual results vary.
The Firm

Ashlie Adam Interiors

Ashlie Adam is the owner and principal designer of Ashlie Adam Interiors. An ASID Allied Member with a Bachelor of Science in Interior Design from The Art Institute of Pittsburgh, she has been designing interiors since 2016, work that marries function and comfort with uncompromising beauty. Her studio takes on turnkey projects, guiding clients from the first consultation through a full renovation.

The work was strong, but her reach wasn't yet matching it. She wanted a dependable way to attract more of the right clients: to turn a great body of work into a steady flow of the right kind of clients, instead of hoping the right projects would find her.

  • Owner & principal designer, ASID Allied Member
  • B.S. in Interior Design, The Art Institute of Pittsburgh
  • Designing interiors since 2016
  • Aesthetic: function, comfort, uncompromising beauty
  • Turnkey work: consultation through full renovation
  • Goal: attract more of the right clients
The Strategy

Reach the right audience, not just more of it

The goal was never raw traffic. It was connecting Ashlie with the people actually looking for what she does.

We ran a focused Google Ads campaign and made her easier to find in regular Google searches too, so that when the right clients went looking, Ashlie showed up. The emphasis was on fit over volume: reaching homeowners and industry partners who valued her distinctive style, not just anyone who happened to click.

That's exactly what happened here: a local contractor found Ashlie on Google and was impressed by her work before they'd ever spoken.

What changed

From word-of-mouth to steady monthly inquiries

The work didn't change. The way the right clients found it did.

Before
  • Waiting on word-of-mouth to bring the next project
  • Busy months and quiet months, hard to plan around
  • Hard to find in search when the right clients went looking
After
  • New clients reaching out on their own, month after month
  • Found on Google by the people actually looking for her work
  • A referral engine: one partner who introduced seven clients
The Press Pairing

Ads got her found. Press made people trust her.

While the campaign ran, Ashlie was also earning national press under the studio's earlier name, Ashlie Adam Interiors. The pairing mattered: a prospective client who clicked an ad and then looked her up found an expert quoted in the national press, not just another local listing. She has since rebranded the studio as Park Luxury Design, and that move is its own case study.

Expert Source Redfin How to Style a Studio Apartment: 10 Tips You Need to Know “The key to styling studio apartments is to marry function with beauty. When space is limited, it is important to have items serve more than one purpose,” says designer Ashlie Adam.
Featured Designer Love Happens What Do These 3 High-End Interior Designers Have in Common? Ashlie Adam was profiled among three high-end designers: “Working on high-end interiors requires an incredible amount of attention to detail.”

Paid search put her in front of the right people. The press made saying yes easier.

The Referrals

How one search turned into seven clients

A single well-matched client did more than book a project. He set a loop in motion.

One partner, seven referrals, steady inquiries

A local contractor found Ashlie on Google, partnered with her, and introduced seven more clients. The inquiries have kept arriving month after month since.

STEADY INQUIRIES EVER SINCE 1 CONTRACTOR found her on Google 7 REFERRED CLIENTS one introduction after another MONTHLY INQUIRIES steady, month after month
Illustration of Ashlie Adam Interiors' referral activity. In plain English: one contractor found her on Google, referred seven clients, and new inquiries have kept arriving every month.
In Her Words

What Ashlie says

"Matt and his team are amazing! They listen to the needs of my company and always make my vision and goals the most important focus. They have helped us grow our interior design firm through their expertise. I am so grateful to have Matt on my team!"

Ashlie Adam · Owner & Principal Designer, Ashlie Adam Interiors
Who this is for

Built for firms ready to grow on purpose

If you do exceptional work and want a dependable way to reach the right clients already searching for it, that's exactly what we build.

The service behind this result

Google Ads Management for design firms

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