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Case Study · Interior Design · Rebrand, Web Design + PR

A complete rebrand, then national press for a name nobody knew yet

Ashlie Adam Interiors became Park Luxury Design, and Design Story PR handled the whole transformation: the new web address, the new website, the business email, the forwarding that carried the old brand safely into the new one. Then came the harder part. We landed national press for a brand that, weeks earlier, did not exist. The first feature ran one day after the new website went live.

The Results

A new website, then a wave of national press

The site set the stage; the press followed. Here is the real count. We only counted a press mention if the article actually named Park Luxury Design or Ashlie Adam. And here is how fast it started: the first placement, in Livingetc, ran the day after the new site went live. Nine days after that, Martha Stewart featured her work under the new name, with a link to the new website.

7
Verified national
press placements

In plain English: 7 different articles on national magazines and news sites named this brand, and the brand was brand new when it happened.

5
Distinct national
media outlets

In plain English: 5 separate big publications covered her, not just one writer recycling the same story.

Every piece of the rebrand was handled by Design Story PR: the new name, the web address, the website, and the email.

Each counted placement was independently confirmed to name Park Luxury Design or its designer, Ashlie Adam.
The Rebrand

One rebrand, every piece handled

This was never just a website project. It was a full identity change, executed so nothing was lost on the way.

Design Story PR guided the studio from Ashlie Adam Interiors to Park Luxury Design, end to end. We helped select and purchase the new web address (the domain), designed and built the entire website, and set up her business email on the new name. Then the part most people forget: we made sure anyone who typed her old website address, or emailed her old address, landed in the right place automatically. That's how every old link and every old inquiry carried over without a single one getting lost. Her spot in Google search results carried over too. If people used to find her by searching, they could still find her under the new name.

  • New brand identity: Park Luxury Design
  • New domain bought and set up so it worked right away
  • Full website design, build and launch
  • Business email on the new domain
  • Email and domain forwarding from the old brand
  • Her spot in Google search results didn't drop, so people searching for a designer could still find her

With the new site live, the brand had a real website to send press to, and a Google presence that hadn't lost a step.

Before · Homepage
ashlieadaminteriors.com
The previous Ashlie Adam Interiors website homepage
After · Homepage
parkluxurydesign.com
The new Park Luxury Design website homepage designed by Design Story PR
Before · Portfolio
ashlieadaminteriors.com/gallery.html
The previous Ashlie Adam Interiors gallery page
After · Portfolio
parkluxurydesign.com/portfolio
The new Park Luxury Design portfolio page designed by Design Story PR

Before and after: the homepage and portfolio pages of the Park Luxury Design website, redesigned by Design Story PR.

The Press

The wave that followed

Remember: Park Luxury Design was a brand-new name with no history. That is what makes this run of press mentions, seven of them, the real story. Each card is a real, verified feature. Swipe or use the arrows.

Expert Source Livingetc ‘Food Risers’ Are What Your Holiday Table Is Missing “Food risers are not just practical; they are transformative. A riser takes flat crowded surfaces and gives them dimension,” says Ashlie Adam, interior designer at Park Luxury Design.
Celebrity Design Take Homes & Gardens Serena Williams accessorizes her entryway with a retro rattan planter “It’s a quiet rebellion against the disposable… Its woven, imperfect texture brings a sense of honesty that plastic or over-polished materials can’t replicate,” says Ashlie Adam, principal interior designer at Park Luxury Design.
Expert Source Martha Stewart 21 Easy and Affordable Fireplace Makeovers to Transform Your Hearth “Replacing the mantel with natural wood introduces a bit of warmth and character,” says Ashlie Adam, principal interior designer at Park Luxury Design.
Featured Design + Expert Source The Spruce Double Sinks Are the Essential Bathroom Feature Everyone Needs A Park Luxury Design bathroom was featured, with founder Ashlie Adam quoted: “Double sink vanities help you carve out personal space in a shared world…”
Expert Source The Spruce 5 Basement Renovation Mistakes You Should Always Avoid “People put up drywall without checking for leaks. They lay carpet over damp concrete and wonder why the air starts smelling like an old gym bag,” says Ashlie Adam, principal designer and owner of Park Luxury Design.
Expert Source U.S. News The Best Free Interior Design Apps of 2025 “Keyplan 3D is for those moments when you want less talk, more action. It’s quick, intuitive and doesn’t bog you down with fluff,” says Ashlie Adam, principal designer at Park Luxury Design in Lafayette, Colorado.
Featured Project Photo Homes & Gardens 7 Things Professional Organizers Always Do in January A Park Luxury Design project photographed by Libbie Holmes was featured to illustrate the story, credited to “Ashlie Adam of Park Luxury Design.”
Swipe for more →
Verified across
Martha StewartHomes & GardensLivingetcThe SpruceU.S. News
What this shows

Web design and PR are stronger together

Park Luxury Design got a new website and, in the window right after, a wave of national press to point back to it. That is the Design Story PR approach: build a real website that looks professional, then get the designer covered for free, in real magazines and sites, by pitching editors real stories. That coverage sends potential clients to the site.

The services behind this result

Rebranding for interior designers  ·  Web Design

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