by Matt McGarry | Apr 12, 2026 | Authority Building, Blog, Brand Positioning, PR For Founders
There’s a specific kind of frustration that hits when you know your work is excellent but the world hasn’t caught up yet. You’re not struggling because you’re bad at what you do. You’re struggling because nobody outside your existing...
by Matt McGarry | Apr 12, 2026 | Authority Building, Blog, PR For Founders
Your website is not your marketing. Your social media is not your marketing. Your networking is not your marketing. These are all tactics. Your marketing is the systematic approach that makes people want to hire you before they meet you. Most founders treat marketing...
by Matt McGarry | Apr 11, 2026 | Authority Building, Blog, PR For Founders
The biggest mistake founders make when building authority is treating it like advertising. They think if they just “get their name out there” enough times, people will magically see them as an expert. Building founder authority doesn’t work like...
