Case Study · Interior Design PR

National press wins in their first months with us, not their first years

Kelly Smethills and Ann Marie Winkler run Huron Interiors, a sister-led design studio in Denver. We put a simple press engine behind their expertise, and it worked quickly: within months they were quoted in Martha Stewart, House Beautiful, Parade, Bob Vila and Homes & Gardens, and a magazine ran a feature story on the sisters themselves.

▶ Hear it from Kelly · 26 seconds

Kelly Smethills on working with Design Story PR, in her own words.

The Firm

Huron Interiors

Huron Interiors is a full-service interior design studio in Denver, Colorado, run by sisters Kelly Smethills and Ann Marie Winkler. The name comes from the family cabin on Lake Huron, and the instinct for the work comes from their mother.

"Every time we moved, our mom would design the new house so it felt like home quickly."
From their feature story in Heritage Design Magazine

  • Sister-led, full-service studio in Denver, Colorado
  • Named for the family cabin on Lake Huron
  • Full-service, from concept to completion
  • Featured story in Heritage Design Magazine, April 2026
Kelly Smethills and Ann Marie Winkler at the kitchen island of their Evergreen Ranch project

Kelly and Ann Marie at Evergreen Ranch, from their Love Happens feature. Photo: Elisabeth Gordon Photography.

The Work

A simple engine, run every single week

There is no magic trick in this story, and that is the point. Steady beats splashy.

The sisters came to us with a strong portfolio, real expertise, and a story editors respond to. Our job was to put an engine behind it and keep it running.

The results came fast: expert quotes across the country's biggest home media, four dofollow links from a single House Beautiful article, and to close the second month, a full Love Happens Magazine feature on the sisters themselves.

Here is the engine, start to finish:

  • The sisters send us their real design insights, in their own words
  • We package those insights the way editors need them and submit steadily
  • Full features and quote placements build on each other, month after month
  • A dedicated press page collects every win in one place
The Coverage

Quoted as experts across the country's biggest home media

Both sisters, not just one, are now quoted as design authorities. A few of the placements below. Every card links to the real article.

Seen in
Martha StewartHouse BeautifulParadeBob VilaHomes & GardensHeritage Design Magazine
The Full Feature

Then Love Happens gave the sisters the whole stage

Quotes build authority. A full feature builds a name. At the end of month two, Love Happens Magazine sat down with Kelly and Ann Marie for a full interview inside their Evergreen Ranch project.

Love Happens
Interiors

National Sister Day: Sister Interior Designers Kelly & Ann Marie

Some design partnerships are built; this one was born, which makes National Sister Day the right moment to celebrate Kelly Smethills and Ann Marie Winkler, the sister interior designers behind Denver's Huron Interiors. One came to design through a psychology degree and years in tech consulting; the other through a career as a traveling nurse. Those detours turned out to be the whole point. At Evergreen Ranch, a whole-home remodel tucked into the pines above Evergreen, Colorado, their two lenses meet: rooms that read like they grew out of the forest beyond the windows, and function so carefully drawn you never notice it working. We sat down with the sisters to talk about green tile, honest disagreements, and the mother who taught them both that a house becomes a home on purpose.

This is what the steady work earns: not another quote, but a dedicated interview. Love Happens walked through the sisters' whole-home Evergreen Ranch remodel room by room, the veined-stone kitchen, the forest-green bathroom, the wine display under the stairs, and let Kelly and Ann Marie tell the story behind each decision.

It is the piece a potential client reads start to finish: the design philosophy, the sister dynamic, and the mother who taught them both that a house becomes a home on purpose.

Read the full feature

The Home for It All

A press page that closes the loop

Every placement now lives on a dedicated press page on Huron's own site, built and kept current by Design Story PR.

Press only works if the people considering you can actually see it. So we built the sisters a dedicated press page: every feature, every quote, every masthead, in one place a potential client can absorb in thirty seconds.

When a homeowner in Denver is choosing between designers, one of them has Martha Stewart, House Beautiful and a feature story on the sisters. That is what trust looks like on a screen.

Live now
huroninteriordesign.com/press

A dedicated press page on their own domain, updated as new placements land. Powered by Design Story PR.

Visit the press page

In Their Words

What the sisters say

"Matt has done a great job guiding us through different ways to get published, whether that means we're getting quoted or featured in an article. We've been seeing that grow in our business as well."

Kelly Smethills · Co-Founder, Huron Interiors · on camera

"It's just been great to feel like we finally found a team that supports us and believes in us."

Kelly Smethills · Co-Founder, Huron Interiors · on camera
Who we work with

Built for momentum, not one-offs

We are not the right fit for a designer who wants one article and done. We work with studios that want steady press, month after month, and we build the record that makes their work impossible to miss.

Let's begin

Ready to build your own story?

If your work is this good, more people should be able to find it. Let's talk about what steady press could look like for your studio.

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